Reduce advertising costs

recent article in the Australian Doctor discusses the importance of practice websites and online services for the healthcare industry. Patient demand is clearly driving the necessity to bring practices up to speed on the web, but offering additional services such as online appointment functionality is fast becoming a very attractive offering for many Australia practices.

Interestingly the article sites a medical practice has halved its marketing budget after it had a new website built for their practice. It goes to show that effective use of a practice website can be a valuable tool in communicating with your patients and community at large.

Click here to download the article.