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At least 65% of all Australians own a smartphone, and 75% use their smartphone once a day to access the internet. Arguably, with the COVID-19 pandemic, the use and reliance on smartphones in day-to-day life of Australian’s will likely have increased beyond those figures – but the data is yet to be compiled. 

With easy access to information at our fingertips, the bottom line is that if your website is not optimised for a great user experienced on mobile, then people will navigate away and look for a website that does provide them with that great user experience. 

In fact, 61% of smartphone users are unlikely to return to a site that they had trouble accessing/viewing from their device. That’s a lot of traffic, leads and potential revenue being missed. 

A mobile optimised website must be a priority.