Healthsite Webinar – The perfect storm of COVID-19: Why are some clinics thriving and some diving?


Aim of the webinar: Amid the ongoing disruption of the black swan event of COVID-19, medical practices around the country have reported significant drops in face-to-face consultation volume and revenue. It is likely that a significant proportion of the general practice market will not survive.

We are excited to have a very special guest in Dr Ganesh Naidoo, the outgoing National Medical Director (Health & Co) at Healius Limited. 

In our discussion we will talk about the lightening strike of COVID-19 and reframe the discussion.

Topics the session will cover:

  • What just happened?
  • How has consumer expectation changed?
  • What is the new normal?
  • What is the business model of the future?
  • How can your medical clinic not only survive but lead the evolution to the brave new world of omni-channel healthcare?

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Make your site mobile optimised

At least 65% of all Australians own a smartphone, and 75% use their smartphone once a day to access the internet. Arguably, with the COVID-19 pandemic, the use and reliance on smartphones in day-to-day life of Australian’s will likely have increased beyond those figures – but the data is yet to be compiled. 

With easy access to information at our fingertips, the bottom line is that if your website is not optimised for a great user experienced on mobile, then people will navigate away and look for a website that does provide them with that great user experience. 

In fact, 61% of smartphone users are unlikely to return to a site that they had trouble accessing/viewing from their device. That’s a lot of traffic, leads and potential revenue being missed. 

A mobile optimised website must be a priority.