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Digital Marketing With Electronic Direct Mail

Did you know you could achieve a 70% open rate with direct email marketing to your patients?

We’ve been implementing digital marketing with direct email campaigns for our healthcare customers for years and getting crazy good results for them!

Have you ever wanted to delve into direct emailing and reap the super powers it brings?

One thing we know for sure is that your patients want to hear from you. Our last 15 direct email campaigns we completed for clients achieved an average open rate of 70%! That’s insane! Our own Healthsite eDM average is around 40% (which is still pretty decent), but maybe we just aren’t interesting enough!

Healthsite electronic direct mail result
Healthsite electronic direct mail result


What this tells me is that YOUR PATIENTS WANT TO HEAR FROM YOU!

They want content that comes directly from your clinic and contains interesting, relevant content. After all, you should be the first port of call for health related content right?

So how can you get started with an email campaign? And what content should you share? Email marketing should be an integral part of your digital marketing strategy.

Below, I got the help from my good friend Brian Dean over at BackLinko who analysed 912 Million Blog Posts to find the characteristics of the most shared and linked Blog content!


Here’s What We Learned…


Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks.

With the help of our data partner BuzzSumo, we uncovered some very interesting findings.

Here is a Summary of Our Key Findings:

  1. Long-form content gets an average of 77.2% more links than short articles. Therefore, long-form content appears to be ideal for backlink acquisition. The Ideal Content Length For Maximising Social Shares Is 1,000-2,000 Words
  2. When it comes to social shares, longer content outperforms short blog posts. However, we found diminishing returns for articles that exceed 2,000 words.
  3. The vast majority of online content gets few social shares and backlinks. In fact, 94% of all blog posts have zero external links.
  4. A small percentage of “Power Posts” get a disproportionate amount of social shares. Specifically, 1.3% of articles generate 75% of all social shares.
  5. We found virtually no correlation between backlinks and social shares.This suggests that there’s little crossover between highly-shareable content and content that people link to.
  6. Longer headlines are correlated with more social shares. Headlines that are 14-17 words in length generate 76.7% more social shares than short headlines.
  7. Question headlines (titles that end with a “?”) get 23.3% more social shares than headlines that don’t end with a question mark.
  8. There’s no “best day” to publish a new piece of content. Social shares are distributed evenly among posts published on different days of the week.
  9. Lists posts are heavily shared on social media. In fact, list posts get an average of 218% more shares than “how to” posts and 203% more shares than infographics.
  10. Certain content formats appear to work best for acquiring backlinks. We found that “Why Posts”, “What Posts” and infographics received 25.8% more links compared to videos and “How-to” posts.
  11. The average blog post gets 9.7x more shares than a post published on a B2B site. However, the distribution of shares and links for B2B and B2C publishers appears to be similar.

Data credit: BackLinko

So, if you’re looking to create some great content and want help getting started, get in touch! We’d love to help you get started. Harness the power of email marketing and kick-start your digital marketing for your practice.

If you are interested, and you’re still reading at this point…good on you you’re my favourite!

We can really help you; we have professional in-house content writers that can work with you to produce content for you! Our team will set up and phone call to run through the content pieces you want to write about and BAM! We’ll do the rest. We can even send the email on your behalf, share the content directly to your social media platforms and…provide you with all reporting and analytics on your campaign.

Digital marketing for healthcare practices is fast becoming a vital part of your budget. Increased competition for patients now means you have to become more competitive, and digital is the best place to start considering 91% of all consumers jump online before making a decision about any product of service.

Healthsite Creative can help with all your digital needs. Get in touch and let’s start something amazing!

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Make your site mobile optimised

At least 65% of all Australians own a smartphone, and 75% use their smartphone once a day to access the internet. Arguably, with the COVID-19 pandemic, the use and reliance on smartphones in day-to-day life of Australian’s will likely have increased beyond those figures – but the data is yet to be compiled. 

With easy access to information at our fingertips, the bottom line is that if your website is not optimised for a great user experienced on mobile, then people will navigate away and look for a website that does provide them with that great user experience. 

In fact, 61% of smartphone users are unlikely to return to a site that they had trouble accessing/viewing from their device. That’s a lot of traffic, leads and potential revenue being missed. 

A mobile optimised website must be a priority.