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7 Reasons Why It Is Important to Upgrade Your Healthcare Website

Upgrade your Healthcare website

Upgrading your healthcare website is crucial for improving user experience, enhancing security, embracing new technologies, optimising for search engines, complying with accessibility standards, and maintaining a positive brand image.  And is great for Accreditation! The following 7 reasons outline why it is important to upgrade your healthcare website to provide the best patient experience: 1. Enhanced … Read more

Should You Hire a Professional to Create Your Healthcare Website?

Creating a website from scratch can be overwhelming or ineffective for small businesses – here’s where hiring a professional is your best option With so many website-building platforms offering cheap monthly subscriptions and hundreds of website templates, it is no wonder that many sole traders and small businesses use them, but are they the right … Read more

Is Your Healthcare Website Not Converting? Here’s Why

Forbes defines Conversion Rate as the number of visitors to a website that completes the desired action (conversion) out of the total number of visitors. Whether you’re a start-up, multinational or a large-scale enterprise, conversion rate is key for all businesses (including the healthcare industry) to achieve higher revenue or growth through their digital presence. … Read more

Top 20 Keywords and Key Phrases Australians use to find Healthcare Providers

Choosing the best healthcare keywords will help you create web content that brings the right people to your practice website and ultimately to your clinic. If you’re a primary healthcare practice providing healthcare services to families and communities, then it’s crucial to know which keywords or key phrases will help you reach out to the … Read more

Build a practice that puts patients first: A checklist to deliver the best-in-class patient experience this 2021

Healthcare practices that put their patients first get ahead. Patient-centric medical clinics attract a huge patient base, and as a result, their business flourishes because they invest in their biggest opportunity for growth – PATIENTS Retaining and acquiring new patients to healthcare practice requires an understanding of what your patient wants and how you can … Read more

Plan for Success: Checklist for Healthcare Practice Growth

2020 and 2021 have been incredibly challenging years, and many businesses have been hit hard including the healthcare industry. But, as we steer into the future, it’s a great time to have future-ready strategies in place to ensure your practice business is growing and flourishing. With huge increases in spending expected by the Australian Government … Read more

Utilising Technology To Minimise COVID-19 Impact At Your Practice

The WHO has just officially categorised the COVID-19 virus as a pandemic. Reducing the spread of this virus is paramount. We’ve detailed 7 ways you can implement technology to minimise the impact both on your patients and your business! Any COVID-19 vaccine is 18 months plus away so there’s a long way to go! We … Read more

Make your site mobile optimised

At least 65% of all Australians own a smartphone, and 75% use their smartphone once a day to access the internet. Arguably, with the COVID-19 pandemic, the use and reliance on smartphones in day-to-day life of Australian’s will likely have increased beyond those figures – but the data is yet to be compiled. 

With easy access to information at our fingertips, the bottom line is that if your website is not optimised for a great user experienced on mobile, then people will navigate away and look for a website that does provide them with that great user experience. 

In fact, 61% of smartphone users are unlikely to return to a site that they had trouble accessing/viewing from their device. That’s a lot of traffic, leads and potential revenue being missed. 

A mobile optimised website must be a priority.