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Top 20 Keywords and Key Phrases Australians use to find Healthcare Providers

Choosing the best healthcare keywords will help you create web content that brings the right people to your practice website and ultimately to your clinic.

If you’re a primary healthcare practice providing healthcare services to families and communities, then it’s crucial to know which keywords or key phrases will help you reach out to the right niche audience.

Whether you’re preparing content for a new service webpage, or launching a new website or writing a health blog post, trending healthcare keywords will make sure your content ranks well in search engines.

At Healthsite Creative, we are often asked what are the top keywords and key phrases that are most searched for in Australia.

The answer is: The right choice of healthcare keywords depends on your practice’s goal and its geographic location.

With that said, we have identified 20 top keywords and key phrases Australians uses for their healthcare providers

Keyword research is an important element in your practice growth. As practice owners, choosing the right keywords relevant to your business will generate more traffic to your website.

We have come up with a comprehensive list of the most searched keywords Australians use to find their healthcare providers. This list will give you an idea of what kind of searches people are conducting online.

  • Doctors near me 
  • Medical centre near me
  • Gp near me
  • Bulk billing doctors near me
  • Optometrist near me
  • Bulk billing doctors
  • Podiatrists near me
  • General practitioner
  • Dermatologists near me
  • Home doctor
  • After hours gp
  • Medical clinics near me
  • Skin doctor
  • Pediatrician near me
  • Family medical centre
  • Doctor appointment
  • Bulk billing gp near me
  • General practitioner (gp) near me
  • Bulk billing gp
  • Women’s health clinic

Keywords Strategies Can Assist your Practice Growth

1. Keywords will help you target your niche customers 

Start with what your brand is about. Identify the main products and services of your practice and generate a list of keywords and key phrases that are most commonly looked for in search engines such as Google.

A list of keywords will assist in optimising your online presence to target your niche.

2. Helps keep an eye on the market competition 

A list of keywords and key phrases can help keep an eye on your competitors and provides an opportunity to grow your practice business based on those keywords.

For instance, a list of keywords that rank your competitors in top places where your website doesn’t rank at all for which you wish to rank can provide an opportunity for your practice to grow by focusing on those areas of business.

3. Keywords will provide insights into your business ROI 

Keywords provide an understanding of your business strategies such as insights on analysing your digital campaigns.

Paid advertisements are focused on identified keywords that revolve around your products and services. But, what matters is which keywords will bring the highest traffic to your website.

For instance, if a lower cost keyword drives more traffic even when it’s not competitive, it might be the right choice for your paid ads or your digital campaign.

4. Keywords will assist in preparing audience-specific content

One key success factor for online business strategy is to prepare content that is trending. Choosing the right keywords to use in your content will help you to jump ahead of the competition because the audience will be interested to read your content because it interests them too.

In other words, preparing content around the most searched topics will help your practice look more relevant to your target audience.

Choosing the right keywords is the lynchpin of a successful online presence of your healthcare practice. It will serve as a solid foundation of all your digital efforts. Whether you’re creating paid ads or intending to rank higher than your competitors, keywords are where you need to start with.

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Make your site mobile optimised

At least 65% of all Australians own a smartphone, and 75% use their smartphone once a day to access the internet. Arguably, with the COVID-19 pandemic, the use and reliance on smartphones in day-to-day life of Australian’s will likely have increased beyond those figures – but the data is yet to be compiled. 

With easy access to information at our fingertips, the bottom line is that if your website is not optimised for a great user experienced on mobile, then people will navigate away and look for a website that does provide them with that great user experience. 

In fact, 61% of smartphone users are unlikely to return to a site that they had trouble accessing/viewing from their device. That’s a lot of traffic, leads and potential revenue being missed. 

A mobile optimised website must be a priority.